1/14/2026
The Greek holiday home market is entering a new phase of qualitative upgrade, as international demand is changing not only in volume but, more importantly, in quality. Recent data show that foreign buyers are significantly increasing both their budgets and their expectations, transforming Greek holiday homes into higher-specification assets with a stronger investment footprint.
According to the latest Elxis survey, in 2025 the average value of a holiday home purchased by foreign buyers reached €450,000, marking a 37.3% increase compared to 2024. This development clearly reflects the shift in international demand toward higher-quality properties, larger residences, and enhanced amenities. Until 2023, most transactions ranged between €300,000 and €350,000, with purchases above €450,000 being the exception. Today, this picture has changed dramatically.
Demand is now increasingly focused on properties priced above €500,000, particularly newly built villas featuring private swimming pools, spacious outdoor areas, gardens, and modern energy-efficient and technological specifications. At the same time, transactions in the €600,000 to €1 million range are on the rise, indicating that the upper segment of the market is expanding and gaining depth.
This trend is also reflected in the long-term evolution of average sale prices. In 2022, the average transaction value stood at €263,000, while by 2025 it had reached €450,000, representing a total increase of approximately 71%. This growth is not solely driven by general price inflation but is closely linked to the qualitative upgrade of the available housing stock. Indicatively, over the past 12 months, the average price of a newly built villa with a garden and swimming pool rose by 10.2%, reaching €4,675 per square meter, up from €3,458 in 2022—an overall increase of 35%.
The buyer profile is also of particular interest. In 2025, purchasers from Northern and Central Europe, as well as North America, played a dominant role, representing groups with high purchasing power and more demanding selection criteria. By contrast, demand from the UK market has declined, a development attributed to worsening economic conditions in the country. At the same time, the average purchase value per nationality has increased, with North American buyers recording the strongest growth, partly linked to changes in residency-by-investment regulations that encourage higher investment thresholds.
The shift toward more expensive and higher-quality properties is driven by several factors. In many competing European markets, newly built villas with private pools and prime locations are increasingly scarce or offered at significantly higher prices. In this context, Greece continues to offer an attractive combination of quality, price, and location, while also providing opportunities for rental income and long-term capital appreciation.
Geographically, Crete continues to dominate, accounting for sales volumes that nearly match those of all other regions combined. The Ionian Islands remain highly popular among foreign buyers, while interest is increasingly expanding to the Aegean Islands and the Peloponnese. This trend broadens the geographical footprint of high-end holiday home demand and reduces concentration in a limited number of traditional destinations.
Overall, the data indicate that the Greek holiday home market is evolving into a mature, high-value market, with international demand acting as a key driver of qualitative upgrade. The focus is shifting from quantity to quality, strengthening both prices and the long-term prospects of the sector.
Source: https://bnbnews.gr/diacheirisi-akiniton/35220/strofi-se-akrivotera-akinita-pos-allazei-i-diethnis-zitisi-gia-exochikes-katoikies-stin-ellada/?utm_source=dlvr.it&utm_medium=facebook